Masons Amusements, Cleveleys

Welcome to The Olympia!

Traditional seaside entertainment in Cleveleys since 1945!

Established For Over 70 Years!

We celebrated our 70th birthday in 2015!

Family Amusements

Ticket redemption, pushers, cranes... you name it!

Eat & Drink

Enjoy our promenade cafe or fish & chips restaurant

£500 Casino Slots

Win £500 cash in our fabulous adult gaming centre!

Olympia Family Amusements

Traditional seaside family entertainment in Cleveleys since 1945!

The Olympia family amusement arcade is one of the longest established family businesses in Cleveleys.

Established in 1945 by Albert Mason Snr, it is still run by the same family today and celebrated it's 70th anniversary in 2015.

This popular traditional seaside arcade has all your family favourites under one roof from air hockey to videos, pushers to fruit machines, kiddie rides, water cannons and a large kids ticket redemption games area.

We have been entertaining you and your children for four generations and we look forward to many more!

Masons Amusements

Olympia Adult Gaming Centre

Located within The Olympia we have two over-18s areas which contain a wide range of £500 and £100 jackpot machines with stakes from 10p to £2.

All the very latest games on almost 100 machines!

Under 18s are not permitted in these private, serviced areas. Photography not allowed.

Enjoy free refreshments while you play our superb range of the latest 'B3' and 'Category C' machines. No under 18's

Eat & Drink

Grab a gourmet coffee and a bite to eat in our promenade cafe, or people-watch on our sun terraces, or get yourself some delicious fish and chips at Conner's Chippy.

The Plaza Cafe

The Plaza Cafe

The Plaza Cafe offers a wide range of family favourites, all day breakfasts and our delicious burgers! Boasting a panoramic view of the new Promenade and Plaza developments, it is an ideal location to enjoy a light snack, a 3-course meal or just grab a gourmet coffee and people watch.

The Plaza also has a hatch onto the promenade so stop and order a burger, milkshake or a delicious 'Marshfield Farm' ice cream with several flavours to choose from.

Icecream Cleveleys

How To Find Us

Our Address

Masons Amusements, Olympia Buildings, 1 – 7 Rough Lea Road, Cleveleys, FY5 1DA

By Bus

Turn left out of Cleveleys Bus Station and the Olympia is over the road on the corner of the promenade and Rough Lea Road. Childrens Corner is 20 meters north along the promenade from The Olympia. Buses to Cleveleys Bus Station run throughout the area and are numbers 1, 2, 3, 7, 9, 11, 16, 22, 74, 84 and 87.

By Tram

Trams run between Starr Gate and Fleetwood and stop in Cleveleys at Victoria Square. From there walk 250 meters west along Victoria Road towards the seafront and The Olympia is on the right when you get to the promenade.

By Car

From the M6 Junction 32, join M55 toward Blackpool

Leave M55 at Junction 3, signed Fleetwood and Garstang

At the end of the motorway slip-road, take the 3rd exit from the roundabout (right), signed Fleetwood

Follow the road until the first traffic lights (3.5miles from roundabout), turn left at the lights

Head to the next lights, bear down the right hand site of the petrol filling station

Follow signs toward Fleetwood through one set of traffic lights, and two roundabouts

At the third roundabout, (supermarket set back to your left) take the second exit, signed Cleveleys

Take this road (Victoria Road) straight down, through two sets of lights, to the promenade and you will see The Olympia on your right. There is a large council car park to the rear of the building (pay and display) but you might get lucky and find a free place on one of the nearby roads.

By Train

There is no train station in Cleveleys. The nearest one is Poulton-le-Fylde which is 3.8 miles away.

Info For Coaches

There are two designated coach 30-minute 'drop-off' bays outside The Olympia on Rough Lea Road. Sat-nav details: FY5 1DA, Number 1

We operate very generous coach driver loyalty card scheme. Please call in when visiting the town for further details!

Our History

Masons Amusements was founded in Cleveleys in 1945 by Albert Mason Snr, a travelling showman. Albert married Kate, the daughter of another travelling showman Fred Thompson, in London, and they moved north with Fred and their young family when The Blitz began in 1941. They eventually settled in Cleveleys, living in trailers on Bradley’s Camp on Beach Road.

Fred quickly established several businesses in the area including The Queen’s Theatre (later The Showboat before it’s demolition in the late 70s), 2 permanent fairgrounds in East Lancs, The Cleveleys Pleasure Beach (which stood near Jubilee Gardens) and The Olympia. The Olympia was a purpose-built arcade constructed on the site of The Old Cleveleys Inn, which was demolished in the late 1930s, and Fred acquired the building when the Home Guard vacated it towards the end of the war. Fred sold The Olympia to Albert & Kate in 1950 and closed The Pleasure Beach a year later. He then moved to Withernsea and then Mablethorpe on the East Coast and continued to open funfairs, prize bingos and arcades in and near both towns.

The 40-foot high, 200-ton ‘Big Dipper’ roller coaster (then known as a ‘scenic railway’) from The Cleveleys Pleasure Beach was sold to Mssrs. John Collins, the largest fairground contractors in the country, and was transported to Battersea Park in London to be used in The Festival Of Britain in 1951. At the time it was described in the press as “the largest portable scenic railway in the world” but their definition of “portable” might be called into question today! This is how The Gazette reported the move on January 27th, 1951;

“15 men started dismantling operations here last week and are hoping to finish the job this weekend. Nearly half a dozen loads of timber have been sent daily to Thornton Goods Station at Hillylaid where every day several loaded wagons are being sent to Poulton. There, a special train of between 50 and 60 wagons is being assembled by British Railways and the Cleveleys Big Dipper – about 200 tons of it altogether – will start on the long journey to Battersea, and it is hoped to earn dollars and other coveted currencies. Thornton station master, Mr W Hiddon, has been spending a good deal of his time at the goods station this week. “Of it’s kind this is probably the biggest job we’ve ever tackled here””.

Opposite The Olympia was ‘The Arena’. This was an outdoor stage operated by the then Urban Council and hosted shows such as ‘The Follies’. It ran at a huge annual loss and Albert took it off the council’s hands in 1966 to establish Childrens Corner on the site. Childrens Corner became probably the most famous, and certainly the best-loved, post-war tourist attraction in Cleveleys and ran on the site for 44 years. When Cleveleys promenade was redeveloped in 2006 Childrens Corner was moved onto a smaller site 30 meters north of it’s original home where it continues to run from Easter until the end of Blackpool Lights. The Arena, now known as ‘The Plaza’, is no longer in use. Albert also established The Orion Bingo Club in the town, in the old Odeon Cinema on Crescent West, which ran for many years until it was sold following the death of Albert’s widow in 2007.

On Albert’s death in 1986 the business was passed on to his sons, Michael and Albert Jnr, and is now overseen by Albert’s Grandson, Michael Mason Jnr.

Contact Us

Write: Masons Amusements, Olympia Buildings, 1 – 7 Rough Lea Road, Cleveleys, FY5 1DA
Phone: 01253 853502